Hi Reader

Jeff Bezos once said that he often gets asked what's going to change in the next ten years. And it makes sense that people ask him as he built Amazon, one of the most successful companies on planet Earth. He also says that people don't ask the slight variant of the question which is more important.

Before I reveal what Jeff said, we are all somehow fascinated or feared by change. The reality is change is the only constant.

But here's the thing. We don't know what we don't know about the change in the future and most probably nobody knows about the future. If someone says they know, they are most probably just winging.

So a better question to ask, and that's the question that Jeff Bezos (he used a concept that I'll reveal soon) mentioned is: "What's NOT going to change in the next ten years?"

He said that customers expecting low cost for products and faster shipping won't change. Hence Amazon focuses on getting that better. Genius.

If we ask a similar question on what's not going to change, then a lot of questions can be answered. For instance: Will the company I work for be in business for 10 years? or Will the company I invest in be in business for 10 years? The answer will lead you to make better decisions in your career or investment.

Coming to the concept that Jeff applied, he used a concept that Charlie Munger says, "Invert, always invert." For example: Sometimes we don't know what's the right thing to do. But if we invert it, we will get the ideas to move forward.

Let's say you ask yourself, "How do I show more love to my spouse?" (tough question. I know) And let's say you don't have an answer (if you have an answer, stop reading now and go implement it).

If you invert the question and ask, "How do I not hurt my spouse?" Now (hopefully), you have ideas flowing in your mind!

Thanks for being awesome!

Rama

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